My Thoughts On Marketing…

I feel that people are tired of being manipulated and are longing for change. Aren't you? I originally wrote this blog post years ago but it seems more relevant than ever now…

From my perspective as a business owner I am referring to the manipulation by corporations. How many times have you purchased something and then gone home and we're like "why did I buy this?" Or "why did I buy so much/so many?!?!". I've done it so many times. 🤣

There are so many "tools" out there nowadays for how to market your business. My fb feed is full of them! There's certain ways of packaging, using social media, language, smells in the air, music playing, and on and on. Also using people’s psychology against them such as creating artificial scarcity.

Some of the marketing tools are actually useful for people finding you but most that I've read about are simply for the goal of getting people to buy things they do not need. One pound of ground beef laid out in a styrofoam pack looks way bigger than a local farmers little lump in a bag. But it's the same. Actually it's not. The farmers is just meat without any additives and it's from one cow. Not hundreds all mixed together.

So, as a marketing strategy how about this... Figure out what people need And then provide it! How about this? Find people like me and fill their need!

Do something that adds value to like minded people's lives and surely they will return.

Fill the need with your product/service. Be accessible. Make it known.

And we can do it with transparency! You will find people that are right for your product/service. If you have what people actually need and are conveniently accessible, people will come. And you'll be doing a great thing because you're filling a need rather than just manipulating people into buying more crap we don't need. 🤣

We are all starting to see through it anyways and just scroll on by.

Did you know that there's been entire products that have been invented simply by shaming people? Deodorant, diet supplements, ring around the collar, smelly stuff, hair removal products, etc.

There's a program on CBC called "the age of persuasion" and it is all about how companies are using psychology to trick us into buying food we will never eat and clothes we won't wear and toys and gadgets that just end up in the trash and products we just never had a need for but have become so common now.

Once we start realizing that we don't need to manipulate to get our needs met it will change the way we do business. There's so much needed in the world and there always will be. We can provide that and do good.

I see a huge need for good food for people and for that food to be secure. Food that nourishes you and the communities it comes from.

It needs to be safe, convenient, affordable and tasty/satisfying. So that's what I'm working towards. I'm focusing my energy on providing that rather than the latest marketing and packaging strategy. And it seems to work. My people respond to it.

And…Let's keep putting stuff in reusable mason jars rather than trying to develop something new. These have worked for a long time and for so many purposes. They are versatile and standard too! They are amazing which is understood by anyone that does canning. There's nothing more rewarding than a shelf or pantry full of your own home canned goods and wouldn’t it be great if your food packaging could be a tool to preserve your food?

I am so grateful to the Saskatchewan community for the support that has allowed us to keep going and growing.

Here we grow,

Nadine